Home / Asia Pacific / Losing the X-factor: Hyundai fumbles in US as former hit car Elantra stalls

Losing the X-factor: Hyundai fumbles in US as former hit car Elantra stalls

At last February’s Super Bowl, Hyundai Motor hired ‘X-Men’ movie star Ryan Reynolds for an ad plugging the new version of its Elantra sedan. Not in the script: a slide in first-half sales of the South Korean automaker’s U.S. mainstay.
Source: Asia Pacific

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